Ramona Russell, Founder
Ramona Russell is a natural promoter. Whether she's raving about a new restaurant or a cause close to her heart, Ramona is always promoting the things she is passionate about. With a Bachelor's Degree in Communications and years of experience in marketing, public relations, fundraising and sales, Ramona used her skills to create a legacy for her 28 year old sister, Liz, who died from breast cancer. The result? Uptown Liz - an online marketplace where products sold by companies, who donate a percentage of proceeds to charitable endeavors,
are aggressively promoted.
In three weeks after launching, the company received national press, and the buzz continued with over 50 mentions in outlets such as FOXNews, BusinessWeek and Lucky Magazine. In less than one year, Uptown Liz had 300,000 hits per month on its Web site, ruled on the search engines with top listings for all of the charitable shopping phrases - beating out Macy's "shop for a cause" program - and was featured during a Microsoft small business conference where Ramona was invited to be a panelist.
Ramona is most proud of the fact that Uptown Liz, along with its retailers, has raised thousands of dollars for a variety of charities. The story of her sister's misdiagnosis and illness was featured in the FranklinCovey GALS planners, and products have been created in Liz's memory whose proceeds benefitted multiple nonprofit organizations.
Ramona funnels her passion into her work as well as marathon training and supporting charities that fight cancer and support the military. In June 2007, she was a first-time team captain with her mother for the American Cancer Society's Relay for Life. Motivated by her determination and desire to honor her sister's memory, Ramona and her phenomenal team raised a record-breaking $22,000 - receiving four awards including number one fundraising team - and obtained front page coverage in the newspaper for Liz's story and the event.
To read about how Uptown Liz was started, click here.
Ramona is also the founder of Ramona Russell, Marketing & Public Relations, where she offers a variety of services to help businesses and nonprofit organizations with their marketing and public relations needs. To read her full bio, click here.